Official Bourbon Whiskey
of the Broncos
In 2021, we (Breckenridge Distillery) signed a contract with the Denver Broncos and our Breckenridge Bourbon Whiskey to become the Official Bourbon of the Denver Broncos. Now tasked with how to get in front of Broncos fans to share the partnership and our two Broncos Bourbon Blends, I had to think creatively. In our second year of our partnership, we had some buys with local TV stations as well as Connected TV spots. If you want to capture the fans, why not work directly with them to create your content. That is just what we did. We gathered a group of 20 super fans and put together a mock tailgate at Empower Field at Mile High. To accomplish this, we needed a production company with a. creative mind and that could see our vision. Dragon Fruit Video brought so many elevate ideas to the table, gear that gave us the ability to produce a high-impact commercial and enough visual assets to share the partnership with fans across all channels. The television spots aired during the games on cable television and the comments and feedback we got were outstanding. We had partners, competing brands, our retail account owners and managers, all messaging us about how amazing the commercial was. From the quality, visuals and high energy to the stoke they all had to support our brand and drive sales of our Broncos Bourbon Blends.”
